THIS IS A MUST HAVE BOOK FOR ALL THE RANCHERO FANS. IT IS BRAND NEW BOOK WITH 139 PAGES AND OVER 200 PHOTOS & ILLUSTRATIONS.
THE RANCHERO LASTED A FORMIDABLE 22 YEARS IN PRODUCTION, AND IN THAT PERIOD IT CAPTURED THE AFECTIONS OF THOUSANDS OF BUYERS, SOME OF THEM NEEDING A STRAIGHTFORWARD UTILITY BUT- PARTICULARLY TOWARDS THE END-MANY ALSO SEEKING A SPORTY TRUCK. THE IDEA OF THE COUPE-UTILITY DATED BACK TO THE PRE-WAR ERA, AND THE RANCHERO WAS INTRODUCED IN 1957 TO GIVE FORD ANOTHER WEAPON IN THE SALES BATTLE AGAINST CHEVROLET. THAT YEAR, IT WAS A CLOSE RUN THING: FORD OUT PRODUCED CHEVY BUT CHEVY SOLD A TINY NUMBER OF EXTRA CARS. NEVERTHELESS, THIS TIME CHEVY HAD BEEN OUT-POINTED, AND IT WOULD BE TWO YEARS BEFORE THE GM DIVISION CAME UP WITH ITS EL CAMINO TO COUNTER THE FORD TRUCK. YES, THE FORD WAS FIRST TO THE PARTY--JUST LIKE WITH THE 65 MUSTANG.
THE RANCHERO LINE SWITCHED SIZES AND PLATFORMS SEVERAL TIMES OVER THE YEARS. AS INTRODUCED, IT WAS BASED ON THE FULL-SIZE CUSTOM SEDANS WITH THEIR 116 INCH WHEELBASE. HOWEVER, DISAPPOINTING SALES OVER THE 1957-1959 PERIOD PERSUADED FORD TO SWITCH TO THE COMPACT FALCON FOR THE RANCHERO'S PLATFORM, AND FOR THE NEXT FEW YEARS THE TRUCK WAS ON A WHEELBASE OF 109.5 INCHES. SALES IMMEDIATELY INCREASED. THE VOGUE FOR COMPACTS WANED, HOWEVER, AND BY 1967 THE RANCHERO WAS WEARING THE FRONT-END SHEET METAL OF THE BIG FAIRLANE TO GIVE IT AN INTERMEDIATE IMAGE AND TO ALLOW IT TO COMPETE WITH CHEVY'S STRONG SELLING EL CAMINO.
OVER THE NEXT DECADE, THE RANCHERO BECAME PROGRESSIVELY MORE SPORTY TO SUIT THE TASTES OF THE TRUCK MARKET, TAKING ON ELEMENTS OF THE TORINO AND, FROM 1977, THE FRONT-END SHEET METAL OF THE LTD II. HOWEVER, THE MARKET WAS ALREADY CHANGING. SPORT-UTILITIES WERE THE BIG SELLERS, ALONGSIDE SMALL PICK-UPS AND THE RRANCHERO WAS NEITHER. SO THE LINE MADE ITS LAST APPEARANCE IN 1979.
OPTIONS WERE THE NAME OF THE GAME FOR THE RANCHERO, AND IT WAS POSSIBLE TO CREATE AN EXCITING AND GLAMOUROUS PIECE OF MACHINERY FROM THE FORD EXTRAS LIST. MANY OF THE RANCHEROS FROM THE 22 YEAR PERIOD ARE AS PRACTICAL TODAY AS EVER, AND INCREASING NUMBERS ARE FINDING ENTHUSIASTIC OWNERS FROM A DIFFERENT GENERATION. OWNERS AND WOULD-BE OWNERS WILL FIND SOME FASCINATING MATERIAL ABOUT THEIR FAVORITE TRUCKS BETWEEN THE COVERS OF THIS BOOK.
THIS BOOK HELPS BRING BACK THE HISTORY & THE MEMORIES FROM THAT ERA & IS MUST HAVE BOOK FOR ALL RANCHERO FANS.
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THIS BOOK CONTAINS FORMER MAGAZINE ARTICLES FROM THE RESPECTIVE MODEL YEARS FROM 1957 THRU 1979 COVERING ROAD & COMPARISON TESTS, PERFORMANCE AND TECH DATA, NEW MODEL INTRODUCTIONS, HANDLING TESTS, & DRIVING IMPRESSIONS. THERE ARE ROAD TESTS/ARTICLES THAT COVER MOST MODEL YEARS WHICH PROBABLY INCLUDE YOUR FAVORITE. INCLUDED ARE ROAD TESTS ON THE 1968 390 RANCHERO GT, 1971 FORD RANCHERO GT, & 1974 FORD RANCHERO GT AND MANY MORE. IN FACT THERE ARE 44 ARTICLES/ROAD TESTS IN THIS BOOK. .THERE ARE ALSO COMPARISON ROAD TESTS SUCH AS THE 1967 RANCHERO VS 500 SERIES FORD VS FAIRLANE GT/A AND THE 1974 RANCHERO VS THE 1974 EL CAMINO HOW ABOUT A 1959 RANCHERO VS A 1959 EL CAMINO.
BOOK MEASURE 8" X 10 1/2" WITH MORE THAN 200 PHOTOS & ILLUSTRATIONS .
TERMS
We accept money orders, personal checks, credit cards, or PayPal. Payment is to be made within 7 days. Shipments on manuals paid by personal check will be held for 7 days to clear before mailing. Orders are shipped within 24 hours after money order, credit card, or Paypal payment is received Monday thru Friday – Late Friday & weekend orders are shipped on Monday.
PLEASE NOTE MEDIA MAIL (BY TRUCK) CAN TAKE UP TO 21 DAYS FOR EAST COAST DELIVERY. . .
PRIORITY MAIL IS AVAILABLE AND TAKES 2-5 DAYS FOR EAST COAST DELIVERY .
:: IF PAYING BY CHECK OR MONEY ORDER ::
Please make them payable to: P.A. LEMAS
And send them to: 22952 El Toro Road Lake Forest, CA 92630
Thank you!
